• Ссылка на вакансию: RMS0211696

Digital Marketing Specialist

  • Сектор: Other
  • Местоположение: Thailand
  • Тип вакансии: Permanent
  • Дата публикации: 04.06.2019
  • Продолжительность: permanent
  • Оставшееся время:
    d h m s
    (16.07.19)
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The Role:
Key Responsibility
* Drive the digital marketing strategy on social and paid channels across assigned countries, (SEM, Display, and Social Media)
* Develop and agree comprehensive marketing calendars and budgets that successfully support the achievement of student placement and goals within agreed timeframes
* Successfully meet web traffic and lead generation targets for placement through digital ads
* Liaise with the global web support team to drive ongoing enhancements
* Run effective multi-channel online marketing campaigns within defined lead generation targets
* Establish as the leader in the web space by ensuring high quality and relevant web content, SEO/SEM and other initiatives
* Collaborate with regional marketing to plan and drive effective digital marketing campaigns to establish as the leader vis-à-vis competition in the web space by ensuring high quality and relevant web content, SEM, Social and other initiatives
* Lead and manage all new web lead generation activities in a highly effective manner, which meet the required number of leads by source, enabling the country to maximise the resulting business / sales opportunities
* Identify new opportunities for generating leads and make recommendations to expand marketing activities where appropriate in order to leverage such opportunities
* Challenge the status quo by introducing creative and innovative ideas to the management team for consideration
* Work closely with SEO team to drive SEO growth in both organic traffic & enquiries for all websites
* Coordination with inhouse SEO team and external agencies regarding changes required in the sites
* Ensure timely execution of SEO recommendations with help of development team
* Lead and manage online customer acquisition initiatives in a highly effective manner, which meet the required number of targets by countries, and test centres
* Identify new online marketing ideas to increase online test registrations and make recommendations to expand activities where appropriate in order to leverage such opportunities
* Define the virtual events calendar, plan and ensure execution in time in partnership with the Operations and Destination teams
* Have campaigns planned & executed well in time to contribute to the success of virtual & physical events. This includes creating awareness of the event & generating leads to drive student attendance
* Evaluate the success of marketing events from feedback received from both clients and students

Qualification:
* Demonstrable experience (5 years digital marketing, of which at least 2 years are SEM/Digital advertising focused) in online marketing delivering high quality marketing solutions with positive, measurable results around growth in SEO traffic, cost effective SEM and lead generation
* Highly effective planning and organising, managing multiple competing priorities
* Proven success in managing SEO, SEM and social media initiatives
* Experience of website analytics tools (Google Analytics)

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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